Measuring Success
Measurement designed for the informal economy, not borrowed from formal media.
Participant Observation (PapOBS)
This is our primary localized tool, which involves:
- Collaborating with local community and business leaders to observe pedestrian engagement.
- Tracking regional qualitative and quantitative data regarding people passing the wall.
- Monitoring product movement at the informal point of sale, specifically tracking how many products leave local Spaza Shops.
WiFi Footprint & Digital Engagement
Since the walls are WiFi-enabled, The Media Krate tracks:
- Footprint data — The number of mobile devices that connect or come within range of the wall.
- AR Participation — Engagement rates with the Augmented Reality features that bring the 3D murals to life.
Research & Traffic Data
Beyond our own walls, The Media Krate tracks:
- Local Research Houses — Partnerships with researchers who focus specifically on township consumer and shopper behaviour.
- SANRAL Quantitative Data — Official traffic data from the South African National Roads Agency to count passing motorists and commuter taxis.
- Social Engineering Metrics — Socio-economic impact, such as income generated for local "wastepreneurs" and residents who rent out wall space to become "landlords".
Every campaign is reported back with a blend of community observation, digital footprint and traffic data — so brands can see both commercial return and community impact.
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