S-OOH
Spatial Out-of-Home
By transforming high-volume transit environments into immersive consumer experiences, we help brands move past the background noise and build genuine long-term market dominance.
Purposeful Disruptors
Township-borne impact advertising led by innovation
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South AfricaZimbabweGabonNamibiaGhanaSenegalRepublic of the CongoCôte d'IvoireMalawiKenyaSouth AfricaZimbabweGabonNamibiaGhanaSenegalRepublic of the CongoCôte d'IvoireMalawiKenya
About us
Who Are We?
The Media Krate is a purposeful disruptor that bridges global brands with Mzansi’s R1 trillion township economy by engineering world-class, township-borne innovations—from 3D sustainability murals to tech-integrated Spatial OOH—that leverage deep cultural fluency to solve real-world brand and societal problems.
Through this vision, we deliver high-impact results that go beyond traditional advertising:
- Dominant Access: We unlock the majority market by transforming neglected media environments into high-growth commercial hubs.
- Cultural Belonging: We move brands from background noise into “household language” by integrating public art with deep-rooted community values.
- Legacy Impact: Every activation fuels a circular economy, empowering local artists and providing free connectivity to the communities where South Africa moves.
Riding on the township communal nature of all hands working together to achieve a common goal, The Media Krate operates within a circular economy upon which we take issues affecting the townships and turn them into OOH solutions that would benefit both the community and advertising clients who wish to gain access to the growing majority consumer. The Media Krate operates in diverse sectors including South Africa, Zimbabwe, Gabon, Namibia, Ghana, Senegal, The Republic of the Congo, Côte d’Ivoire, Malawi, and Kenya.
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African markets
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Innovation formats
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Recyclable materials
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Township visibility
The people
Meet The Team
Lerato Moroke
Chief Operating Officer & Head of Operations Africa
Kabelo Kale
Strategic Lead & Head of Operations Africa
Xolela Dubeko
Head of Marketing & Communications
Lucky Mqadlana
Head of Creative
The Media Krate simplifies the process of establishing effective and sustainable advertising and media solutions by combining innovative outputs with strategic insights. This approach allows us to build creative, impactful, and workable solutions that provide access to growth opportunities and strengthen brands across various markets.
What we build
Our Innovation
3D
Visual Realism Wall Murals
Perspective-driven murals that create depth, movement, and interaction.
3D
Sustainable Sustainability
Crafted from 100% recyclable/reusable materials and adorned with plant-based, biodegradable paint, these murals turn community walls into eco-conscious masterpieces.
Dynamic
WiFi Enabled Walls
Public art installations that provide free Wi-Fi while amplifying brand presence.
Impact Reverse
Graffiti
Urban lettering, street-art styles, and pressure-wash graffiti techniques.
Glow in
The Dark Murals
Murals that reveal a second experience after dark using light-reactive paint.
Proof of impact
Measuring Success
Participant Observation (PapOBS)
This is our primary localized tool, which involves:
- Collaborating with local community and business leaders to observe pedestrian engagement.
- Tracking regional qualitative and quantitative data regarding people passing the wall.
- Monitoring product movement at the informal point of sale, specifically tracking how many products leave local Spaza Shops.
WiFi Footprint & Digital Engagement
Since the walls are WiFi-enabled, The Media Krate tracks:
- Footprint data — The number of mobile devices that connect or come within range of the wall.
- AR Participation — Engagement rates with the Augmented Reality features that bring the 3D murals to life.
Research & Traffic Data
Beyond our own walls, The Media Krate tracks:
- Local Research Houses — Partnerships with researchers who focus specifically on township consumer and shopper behaviour.
- SANRAL Quantitative Data — Official traffic data from the South African National Roads Agency to count passing motorists and commuter taxis.
- Social Engineering Metrics — Socio-economic impact, such as income generated for local "wastepreneurs" and residents who rent out wall space to become "landlords".
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